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Information Design, Data Visualization, and Statistical Ethics

Manual: General · Subject: Graphics Design

This lesson covers how graphics communicate data, uncertainty, and inference while avoiding deception and overload.

Designing for Evidence

The communicative role of visualization

Information design transforms structured data into perceptible patterns. A strong visualization should preserve data integrity, support comparison, reveal uncertainty, and minimize perceptual distortion. In research contexts, design choices have epistemic consequences because they shape what can be seen, inferred, and misunderstood.

Visualization goals

Comparison
Show differences among categories or values
Distribution
Reveal spread, clusters, and outliers
Relationship
Expose correlations or structural links
Uncertainty
Communicate confidence, error, or variability

What is a common ethical risk in data visualization?

Why is uncertainty important to visualize?

Chart Selection as Research Design

Choosing an appropriate chart

Bar chart

  • Best for comparing discrete categories
  • Supports ordered comparison
  • Less suited to continuous distributions

Scatterplot

  • Best for relationships between two quantitative variables
  • Reveals clusters and outliers
  • Can become cluttered with large datasets

Which chart is usually best for showing the relationship between two continuous variables?

State one reason pie charts are often discouraged in research communication.