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Neuroanatomy Explorer

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Memory Deck

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Typography Basics

Manual: General · Subject: Graphic Design

Discover how fonts work, how to choose type, and how to make text readable.

Designing with text

Why typography matters

Typography is the art of arranging text so it is readable, functional, and visually appealing. In many designs, typography carries the main message.

Typography terms

Typeface
The design style of letters
Font
A specific version of a typeface
Serif
Small finishing strokes on letters
Sans serif
A type style without those strokes
Leading
Space between lines of text
Kerning
Space between specific letter pairs
Tracking
Overall spacing across a word or block

Readable text choices

Readable typography depends on font choice, size, line spacing, contrast, and line length. Beginners should usually choose simple, legible fonts before experimenting with decorative styles.

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Helpful rule

Use no more than two or three typefaces in one project unless you have a strong reason to do otherwise.

Type style comparison

Serif

  • Often feels traditional
  • Can work well in long text

Sans serif

  • Often feels modern
  • Common in digital interfaces

What is leading?

Give one reason why decorative fonts should be used carefully.

Which type style is often best for long paragraphs in a beginner project?