The Principles of Design
Principles that organize design
Elements plus principles
If the elements are the ingredients, the principles of design are the methods for combining them. They help you create layouts that feel clear, intentional, and visually pleasing.
Important design principles
Why hierarchy matters
Hierarchy tells viewers where to look first, second, and third. Designers control hierarchy using size, color, position, spacing, and contrast.
Most useful beginner habits
Always ask: What is the most important message? What should the viewer notice first? What can be grouped or simplified?
Examples of principle use
Good alignment
- Feels organized
- Makes reading easier
Good contrast
- Highlights key information
- Improves visibility
Which principle means related items should be placed close together?
Proximity helps viewers see which items belong together.
Correct answer: Proximity
Why is contrast important in design?
Contrast makes differences visible and improves emphasis and readability.
Correct answer: It helps important elements stand out.
Which principle helps create a stable visual arrangement?
Balance distributes visual weight so the design feels stable.
Correct answer: Balance